A data broker listing is a page about you on a site that collects personal records and publishes them — usually your name, an approximate age, places you have lived and the names of people you are related to, with more behind a paywall. You did not create it and were not asked. The sites assemble these pages from public records, marketing databases and other brokers.
We do not query brokers. They are not in our source registry and never will be. But a search of the open web returns their pages, because they are indexed like any other page — so if a listing about you exists, it shows up in a self-audit the same way it shows up when someone searches your name. Our report labels it plainly, hides the contact details it advertises, and links to that broker's opt-out form.
Before you start
Two things make this go faster. Decide which email address you will use — most sites send a confirmation link, and you have to click it for the removal to take effect. And keep a note of what you submit, because you will want it when a listing reappears.
You do not need to pay anyone. Every major people-search site has a free opt-out. Services that charge a monthly fee to do this for you are selling convenience and monitoring, not access.
The steps
- Find the exact listing. Search your name plus your city or a previous employer, or use the entry in your self-audit report. Open the page and copy its URL — most opt-out forms ask for it.
- Open that site's own opt-out page. The links below go straight to them. Never use a third-party 'removal' site you found in an ad.
- Submit the request. You will usually need the listing URL and an email address. Give the least information that completes the form; some sites ask for more than they need.
- Confirm by email. Almost every site sends a link and does nothing until you click it. This is the step people miss.
- Wait, then check. A few days is normal. Search the listing URL again, and search your name again — some sites have several pages for the same person.
- Repeat for each site. They are separate companies; removing one does nothing to the others.
The sites that come up most often
These are the opt-out pages for the brokers that appear most frequently in searches. We keep this list current because our reports link to it.
| Site | Opt-out page |
|---|---|
| RocketReach | https://rocketreach.co/opt-out |
| ZoomInfo | https://www.zoominfo.com/about/privacy-center/update-remove-profile |
| Apollo.io | https://www.apollo.io/privacy-policy/remove-info |
| Lusha | https://www.lusha.com/opt-out/ |
| SignalHire | https://www.signalhire.com/privacy/opt-out |
| ContactOut | https://contactout.com/opt-out |
| Spokeo | https://www.spokeo.com/optout |
| Whitepages | https://www.whitepages.com/suppression-requests |
| BeenVerified | https://www.beenverified.com/app/optout/search |
| Intelius | https://www.intelius.com/opt-out |
| Radaris | https://radaris.com/control/privacy |
| TruePeopleSearch | https://www.truepeoplesearch.com/removal |
| FastPeopleSearch | https://www.fastpeoplesearch.com/removal |
| PeopleFinders | https://www.peoplefinders.com/opt-out |
| MyLife | https://www.mylife.com/ccpa/index.pubview |
| ClustrMaps | https://clustrmaps.com/bl/opt-out |
| USPhoneBook | https://www.usphonebook.com/opt-out |
What to expect afterwards
Search engines do not hold the page; they point at it. Once the broker removes the listing, the result disappears from search when the engine next crawls the page — days, sometimes a few weeks. If the listing is gone but the search result lingers, both Google and Bing have free tools for removing outdated content, and those work on the cached result rather than the source.
Listings do come back. Brokers rebuild their records from other brokers and from fresh public records, and your entry can reappear months later, sometimes at a slightly different URL. This is not a failure of your removal; it is how the industry works. Checking two or three times a year is the realistic habit — which is the honest reason to re-run a self-audit rather than to buy monitoring.
What this does not do
Removing a listing does not remove you from the broker's underlying database in every case; it removes the public page. It does not affect court records, property records or anything a government body publishes. And it does not touch pages that are genuinely about you elsewhere — a news article, an old profile, your employer's staff page. Those have their own routes, and a self-audit report lists them separately with the contact or correction process for each.
If a site refuses, or asks you to pay to remove a listing, that is worth knowing about. In the United States, several state privacy laws now give you a deletion right you can exercise in writing regardless of the site's own form, and the state attorney general is the place to complain.